coach
TOMORROW'S VINTAGE
In collaboration with: Studio Xag
"This pop-up in London's Spitalfields is part of a series of unique global pop-up stores celebrating their vintage heritage. The striking yellow storefront immediately catches the eye, drawing visitors in to explore a series of sustainable experiences within. Set inside an authentic, reimagined vintage storefront inspired by the
design of the first-ever Coach store in New York City, the pop-up embodies the collection's themes of restoration, repurposing, and reimagining, constructed using a wide range of recycled and more eco-friendly materials, from water-based primers, paints, and adhesives to recycled furniture and LED lighting.
Inside, visitors can participate in the circular future of luxury fashion. It's possible to trade in their pre-loved pieces to be reused, repurposed, or recycled. The Coach '(Re)Loved' collection is proudly displayed nearby, showcasing a unique collection of handbags meticulously restored by craftspeople.
People can take their Coach bags for a refresh at the dedicated craftsmanship bars and get involved with Coach's 'Coach Creates' customization service, collaborating with local artists to give customers a makeover of their beloved bags.
The Tomorrow's Vintage project also sees Coach collaborate with New York record label Big Crown Records and design collective Heated Words to create customized playlists and vintage t-shirts for customers.
At the end of the pop-up, as part of Coach's commitment to circularity, they have pledged to recycle or return everything used so it can be repurposed again."
