orange fiber
CONCEPT STORE
This space aims to blend the concept of a retail store with a showroom. Customers have the opportunity to purchase fashion apparel from multi-brand collections, while being taken on a journey to educate them about Orange Fiber and its crucial role in sustainability.
The brand aims to create sustainable textiles from citrus juice by-products that would otherwise be discarded, envisioning them transformed into refined, ethereal fabrics perfectly suited to Italy’s tradition of high-quality textiles and high fashion.
The space is imagined with a light, clean, and transparent aesthetic, where volumes are immediately visible yet require effort to appreciate all details. The window facade, outlined by orange lines, features sliding glass doors that fit perfectly. On one side, visitors learn about the brand and its mission, while on
the other, a simple orange metal twine hosts furniture, lights, and shelves, connecting the floors. The ground floor includes the checkout desk, a highlighted collection area, and a fitting room inside the staircase volume. Here, visitors can admire the collection and a citrus
fruit-inspired glass chandelier.
